Hewlett-Packard

Hewlett-Packard approached Dynamic Diagrams in 2004 to explore a radical transformation of how it presented its products and services. HP recognized that audiences needed more than bullet points to understand a technology solution.

We embarked on a game-changing strategy. Applying audience analysis and cognitive learning models to state of the art visualizations, we recast HP’s portfolio into graphical stories told from the perspective of solving business challenges and improving the digital experiences of consumers.

Focusing on concepts such as the cloud, mobility, virtualization and vertical markets, and employing illustration, Flash, and 3D modeling, we helped HP raise the bar of its product communications.